How to make money with cell phone apps

 

Back when mobile first” was still a new strategy, releasing an app was a groundbreaking approach to increase mindshare and create another monetization channel for your business.
In those early days, it was easy to stand out and discern how to make money from apps. It was so easy, in fact, every developer or small business owner who could – did.
That flurry of development to produce apps for task management, entertainment, organization, education and more landed us in our current straits – up a sea of apps without having a paddle.
Just how big is this sea to be exact? 1.5 million apps in the Apple App Store and 1.6 million apps in the Google Play Store – with much more added daily. Nevertheless, only a few become an important part of users’ routines.
Now it will take much more than just a good idea to break through the noise.
How to make money from apps, a history by phase Simply developing an app isn’t enough anymore. There must be a far more calculated strategy and intended target audience behind every idea, particularly when considering how to make money from apps and their development. It is imperative that the function and experience of the solution stand out.
This year at MobCon Central, the MentorMate founded mobile technology conference, Adobe’s Vice President of Mobile broke down the phases of mobile adoption when considering just how to make money from apps. Following the initial flurry to develop for the two primary app stores, Google and Apple, continued user acquisition became the focus. Followed by an evaluation of what was or even was not working.
Then Panic.

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The market was flooded. How could existing apps grow? Revise and refine their user experience to make probably the most of and convert traffic.
The stages in other words… There’s an app for that!” – The first highly romanticized phase of mobile development. During this time, there was a high development of reasonable discoverability and mobile apps. If an app was released, users could search in the topic area, and there was a high probability it will be found.

User app acquisition – After the initial influx of new apps, the successful tier of apps continued to improve and steadily gain users.
Analysis – After user acquisition slowed, a period of intense behavioral study began. Businesses and developers wanted to see how individuals were using apps to help decide whether continued amendments or creation to existing mobile apps made sense. You will find a lot of apps for that!” – It started to be exceedingly difficult for app makers to attract and convert user traffic.
Iterate on user experience – This is modern state. User experience for existing other web technologies and apps is now more important than solving the problem with a wholly new solution.
App Darwinism – It’s an app eat app world Only the strongest survive as the owners of these mobile moments are getting to be increasingly consolidated.
The sheer number of apps in each marketplace makes discoverability for small to mid size brands without an enormous advertising budget behind them a serious challenge.

Beyond that, the price to acquire downloads has risen astronomically. Some might say that the dream of the lone developer whose entire monetization plan included creating an app, releasing it and striking it rich is now highly unlikely.
15 out of twenty apps in the app store don’t generate some revenue, according to Comscore, as presented at MobCon.
Looking beyond the limited number of apps actually generating revenue in the app store, 81.3 % comes from games. Deconstructing that even further, over half of the games generating revenue are:Strategy ,Action,Card,Casio and Puzzle;
Competition meets changing systems of interaction
2 factors have made it increasingly difficult to stand out with mobility:
Increased companies operating in the mobile sphere (as demonstrated by the speedy offering growth in the app store)
Changing systems of interaction Let’s break it down.
Increased competition. Brands these days must either defend their position in the marketplace or disrupt entrenched enterprise through innovation. Take big-box retailers like Target compared to Amazon. Target leveraged mobile to help defend its position as a viable retailer in competing with other options that allow customers to access virtually any product from the comfort of the sofa of theirs. With Cartwheel, the shoppers are rewarded by Target who do venture outside and into a store serving them proximity-based coupons through the app.
Changing systems of interaction. Beyond competition, there is a paradigm shift at work here driven by the younger generation of customers. Younger individuals want to work together with technology differently. They wish to engage the financial institutions of theirs on the bus. They prefer to track spending on entertainment consumption vs. funds spent at coffee shops vs. the grocery store. They wish to control the heat range of the homes of theirs from their phones. Tech mainstay Google even reorganized under Alphabet, allowing them to further diversify and satiate this changing tide of consumer needs via Nest.

So when does it make sense to develop in considering how to make money from apps.
Three reasons a release makes sense for your business: Integrated experience – If releasing an app improves the complete customer experience. Based on Forrester, just 14 percent of businesses are leveraging mobile in this particular manner.
Line-of-business – Less work has been done developing mobile for audiences inside the enterprise. Opportunity exists for visionaries who want to play in this particular space.
Behavior – Your app reimagines an existing process or interaction to match changing systems of behavior Pro-tip: While some apps rely on in app purchases or perhaps primary purchase ofthe app to monetize, another option is offered by in-app advertising to continue competing for revenue in a cramped marketplace.  

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